Technology Data Protection & Privacy in Austria – GDPR for Digital Businesses

Data protection is part of the architecture of SaaS, apps, platforms, AI products and data-driven services. We help technology businesses process personal data lawfully while building scalable product, vendor and governance structures.

The analysis goes beyond privacy notices. It focuses on the actual data flows: what is collected, who determines purposes and means, which vendors receive access, where processing takes place, and whether tracking, profiling or automated decisions are built into the product.

Key areas of advice

  • GDPR for SaaS, Apps and Platforms
  • Privacy by Design in Product Development
  • Data Processing, Cloud and International Transfers
  • Cookies, Tracking and Digital Marketing
  • AI, Profiling and Automated Decisions
  • Data Protection Impact Assessments

GDPR for SaaS, Apps and Platforms

We develop and review privacy frameworks covering legal bases, transparency, data-subject rights, retention and governance. For B2B SaaS, a core question is when the provider acts as processor and when it determines purposes as an independent controller.

Privacy by Design in Product Development

Privacy by design means integrating legal decisions into the data model, permissions, UX, logging, retention and default settings. We work with product teams on features so privacy requirements become implementable product decisions.

Data Processing, Cloud and International Transfers

Modern SaaS stacks often involve multiple subprocessors. We advise on DPAs, subprocessor chains, technical safeguards and international transfers, including appropriate transfer mechanisms and vendor risk management.

Cookies, Tracking and Digital Marketing

Analytics, advertising, retargeting, pixels and customer matching require coordinated analysis of GDPR and cookie/ePrivacy rules. We advise on consent management, vendor configuration and allocation of privacy roles.

AI, Profiling and Automated Decisions

AI and profiling can create additional transparency, fairness and risk issues. We assess DPIA requirements, data-subject information and how GDPR obligations interact with the EU AI Act.

Data Protection Impact Assessments

Where processing is likely to create high risks for individuals, a DPIA may be required. We structure the assessment, document risks and safeguards and integrate the result into product, security and compliance processes.

Data Breaches, Incident Response and Regulatory Proceedings

An effective incident process should be prepared before a breach occurs. We advise on assessment, notification deadlines, communications, documentation and coordination with security teams, as well as proceedings before data-protection authorities and courts.

Data Privacy as Product Infrastructure

We help businesses turn data-protection requirements into a workable product and contracting framework, from initial data-flow analysis to international rollouts and regulatory proceedings.